Sunday, January 07, 2018

What we drink about when we drink about war

This ad is sort of how we talk about beer, but it's really more how we talk -- or don't -- about the state of exception. It's from Life's April 13, 1942, issue, and it appears (make of that what you will) in the middle of a big spread about the "vermin press":

In times like these, all of us feel increasing need to be together in friendly groups. Courage and stamina are bred in the circle of good companionship. But certainly we are not in the mood for big, lavish parties. 

Beer and ale are very naturally the basis of today's simple hospitality. Beer is the very symbol of friendship ... of rest and peace after work and strain.

It is the beverage of thoughtful and tolerant people who live sanely and wisely. Most important of all, beer is the beverage of moderation for a self-disciplined people.

Well, and it's also how we talk about gender:

... Remember that beer and ale can do much during these strenuous times to bring relaxation and pleasure to your husband, your family, and your circle of friends.

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Friday, October 01, 2010

Christmas morning coming down

Today's diversity lecture is about not making stupid assumptions on behalf of your audience. Oh, and the bit about cliches too.

Truth be told, Your Editor is sitting here with a pint watching preseason hockey on the teevees. It's the ESB from the nearest local, which is a great day-in, day-out beer. But for some reason Bell's made enough of its Oktoberfest that the stores didn't all run out in early September, so that's in the fridge for backup, because we haven't picked up any of the seasonal from the next nearest local, which also usually produces the best pilsner in town, except for that one-off at Lily's (the third-nearest local) a year and a half ago that was like sitting on the banks of the Elbe.*

Leaving aside all the Old World grapes and New World grapes and single-malts like being slapped across the face with a Hibernian sponge soaked in iodine, yes: I will take a drink every now and then. Hence my amazement at this bizarre frontpage story, in which my happiness appears to have hinged on the ability to buy the stuff on Sunday mornings. So dear Capitol Bureau chief and dear morons who approve the 1A ledes, no. This legislative achievement is of no concern to me. None. This is not a story about Christmas coming early for drinkers. This is a story about Christmas coming early for ...

Ellen Belanger, manager of the Park Bar near Comerica Park and Ford Field in Detroit, said the new law could be a boon for business on game days.

If you are a drinker, then, you may continue to wait until 5, or 7, or 10:59, or the next day or week, as you wish. This is not a measure about the pleasures of drinking. It's about selling drinks at 11 on Sunday morning. Those who would pontificate on the front pages of newspapers would do well to learn the difference. And to stop saying "Christmas in September," while they're at it.

* Not too far from where Your Editor watched the US-Iran match in the 2006 World Cup, as it turns out.

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