Wednesday, March 24, 2021

The makings of a Trend

Even on Planet Fox, this is an achievement: The top two stories are not just about the same event, they're in effect the same story. At top is a rewrite of an Albany Times-Union story about Gov. Cuomo's (allegedly nepotistic) vaccine priorities. In the No. 2 position is ... a rewrite of the same Albany Times-Union story about Gov Cuomo's (allegedly nepotistic) vaccine priorities!

This is a notch more dramatic than a previous case this month, in which one appearance by a newly hired "Fox News analyst" on a Fox talk show also held down the top two positions:

The visual framing is a bit more distinct here (March 4, if you're scoring along at home). The top story gets to remind the audience of the Main Enemy; the second story singles out a new one. Through March 5, as it turns out, Jen Psaki had been mentioned in as many Top Five homepage headlines as Mitch McConnell (21 each: two behind AOC but four ahead of Harris*).

So overall, what do you hear about when you visit the Fox homepage for your news? The most frequent headline words in this data set* are Trump (281), Biden (242), Cuomo (130) and COVID (100). Some frequent phrases? Glad you asked! Here's an edited selection:

  • Nursing home                 34
  • Impeachment trial         19
  • Super Bowl                      18
  • Anti-Trump                     16
  • Left wing                          16
  • Cancel culture                 13

Context, as usual, is everything. "Super Bowl" can be the game itself, but also the reaction of various Twitter randos to the halftime show, anything involving Tom Brady's postgame experiences or the uppityness of assorted players and relatives. "Anti-Trump" is often the Lincoln Project but also CNN and other miscreants. There's just no end of potential fun here.

* For the record, "Seuss" comes up 16 times and "Limbaugh" 15.

** Data cleanup still pending

Thursday, March 11, 2021

Guide us to thy perfect light

Came a question a few weeks ago on how the Fair 'n' Balanced Network might compare to the muscular right-wing news empires of the past -- say, Col. Bertie McCormick's Tribune. One point that hadn't stood out was the degree to which McCormick, and perhaps even more so Hearst, lavished space on their own prose and ideas. I'm now tempted to change my mind, based on this epic by one of Fox's pet media writers:

Fox Corporation chairman and News Corp executive chairman Rupert Murdoch turns 90 Thursday, but the media mogul hasn’t taken a step back from defending free speech, harnessing key roles in two of the most recognized and influential media companies in the world.

Uh, sure. McCormick, whatever else you might think of him,* was an actual defender of the First Amendment, even when it cloaked characters as slimy as Jay Near. Murdoch's outlets think free speech is fine, as long as it comforts the Trump cult and afflicts working journalists.

Murdoch recently condemned cancel culture as "awful woke orthodoxy" suppressing free speech around the globe while accepting a lifetime achievement award from the Australia Day Foundation earlier this year. He began by noting that his career is far from over, before slamming a "wave of censorship" plaguing the media industry.

If by "recently" you mean "late January," true. Here's the same writer then:

Murdoch made the remarks when accepting a lifetime achievement award from the Australia Day Foundation. He began by noting that his career is far from over, before slamming a "wave of censorship" plaguing the media industry.

You have to admit, it's a lot easier to just copy your own prose. Here's today's third paragraph:

"A lifetime achievement award does have an air of finality, almost of closure, but I can assure you that there are many goals still to come, and challenges to overcome. Well, I’m far from done," Murdoch said, noting his journey that "began in a smoke-filled Adelaide newsroom" remained in motion.

And January's:

"A lifetime achievement award does have an air of finality, almost of closure, but I can assure you that there are many goals still to come, and challenges to overcome. Well, I’m far from done," Murdoch said, noting his journey that "began in a smoke-filled Adelaide newsroom" remained in motion.

Indeed, you won't find much new in today's 65o-word labor of love, except -- and this is truly Hearstian -- the paean from another Murdoch shop:

He expanded to the United States in the early 1970s, adding a plethora** of newspapers – including the New York Post – to his portfolio.

"Media mogul Rupert Murdoch turns 90 today, and apart from his family, it’s The New York Post, and New York City, that have the most reason to celebrate the milestone," the Post’s Steve Cuozzo wrote Thursday.

"The Big Apple hasn’t been the same since Murdoch bought the paper from Dorothy Schiff in late 1976. The city is immeasurably more self-aware and better-informed than it was when its media were uniformly liberal if not outright left-leaning. It’s also a more fun place to be, thanks to Page Six," Cuozzo added.

You followers of pre-WWII exceptionalism can clear your own throats here. But if you've been wondering, yes: You may add the Heavenly Chorus to the ways in which Murdoch resembles his predecessors.***

So happy birthday, boss. Here’s to many more.

* Plenty.
 ** Pro tip: Never use "plethora" unless (a) it's preceded by "veritable" and (b) you are Howard Cosell.
*** Three guesses about what the prewar McCormick or Hearst would have thought about being likened to a carpetbagger who received an award from "a nonprofit organization designed to unite the leading figures of the Australian community living in the United Kingdom."

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Sunday, March 07, 2021

America First

 In a stunning departure from the past week, in which the top story at your Fair 'n' Balanced homepage has been either Donald Trump, Andrew Cuomo, liberal hypocrisy, Dr. Seuss, Andrew Cuomo, liberal hypocrisy, Donald Trump, mass murderers getting checks from the COVID bill or Andrew Cuomo, Sunday afternoon is all (well, 60%) royal family. And even by Fox standards, the lie at the top of the page -- the queen's "last-minute swipe" -- is rather striking:

Queen Elizabeth II stressed the importance of unity and family in a royal address that aired just hours before Prince Harry and Meghan Markle's sit-down with Oprah Winfrey is set to air.

In a message broadcast on Sunday, Britain's monarch also touched on the role of technology in keeping people connected with friends and family amid the global coronavirus pandemic.

Although it came hours before the highly anticipated interview, the queen made no mention of the Duke and Duchess of Sussex or their upcoming interview with Winfrey, which will Sunday evening in the U.S., and on Monday in the U.K.

Needless to say, this isn't the fault of the writer, who was merely rearranging (per standard Fox practice) some words at the top of an AP story. But rest assured that someone at Fox is working hard to make sure you get the headline you want, regardless of what the pesky text says. 

In other royal news, some sources talk about

the misery of life at Kensington Palace,
and another reality TV star is using Twitter -- bringing to mind one of the less clueful columns of late in the local fishwrap:

The celebrity business has gone cold in this country. It's taken a massive hit from COVID- 19. And no one should feel sorry about that. On the contrary. You could argue it's one of the few good things to emerge from The Year of Coronavirus.

You could, but then you'd be making claims about public opinion without evidence, and here I managed to get through an entire election without a rant about poll coverage. Sigh.

Anyway, to round out the page, we have Fox promoting Fox personalities:

"This might be the future once the vaccine really gets control over the pandemic and we just start seeing isolated cases," he said. "By then, this drug might be ready and this might be the drug for over the next several months."

... and another press release from Dear Leader, which clocks in at eight paragraphs (including "Fox News' inquiry to Murkowski's office was not immediately returned") but required the efforts of two staffers. Quite a day at the glue factory for Fox.

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