Monday, July 09, 2012

March of the Stupid Questions

Dear friends at the Daily Herald: If you want to demonstrate the paper's value, shouldn't you use the space above the fold to tell the audience more things than you ask the audience?

As a reminder: The question mark is not a form of attribution. If a story isn't well enough sourced to support a headline that tells me something, you should be asking questions of the story -- not of the audience. 

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2 Comments:

Blogger Sebastian Clouth said...

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9:52 PM, July 09, 2012  
Anonymous car loans melbourne said...

Indeed. Why ask a question for a title? The paper should be the one informing the audience and not the other way around. Make your headlines a little bit interesting if you want a larger audience to read it.

8:58 PM, July 12, 2012  

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