Monday, August 17, 2015

Today in agenda-setting

If emails = golf made sense to Drudge on Sunday night ...

... maybe you should expect to see it at Fox on Monday morning:

And with a little more time to think, Fox can make the headline even better!

Though that creates a few pragmatic/discursive challenges of its own. "Reportedly flagged" is a nice, comfy headline passive: the point is the emails, of course, so why bother with a subject? "Teeing up," on the other hand, puts that question to the reader: Who's doing the teeing? Fox? The WashTimes? The cunning usurper himself, finally launching his move to push Secretary Clinton off the ticket in favor of Valerie Jarrett?

The emails are an interesting case, in that -- unlike the transparently bogus BENGHAZI !!!!! scandal -- they do point to some genuine questions about, if nothing else, common sense. If Fox, following in the master's footstomps, casts it as just another Black Guy Plays Golf Again story, it's missing a chance.

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