Friday, May 29, 2015

Those rules of hed writing

Three things to remember when you think you've written a headline:

1) Can you tell why today is different from yesterday?
2) Can you tell who did what to whom?
3) If it's the first thing that came to mind, lie down and wait for a second thing to come to mind.

File "Holy NP, Batman" with "Christmas came early" and its friends, forever.

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