Tuesday, February 07, 2012

Colin? Boog? Lewis F.?

None of the above. If you recognized the protagonist at all, it might have been as Husband of Missing Mom -- which admittedly doesn't narrow things down a lot, but at least it has more to do with why the story's in the paper than his family name does.

Advice for hed writers, with a nod to Strunk and White: If you're going to go tabloid, go tabloid in a way that broadsheet readers can understand.



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