Monday, February 06, 2012

You through?

Disclosure time first. Your Editor doesn't pay much attention to football and thus deferred watching the 2012 Chrysler ad -- the two-minute epic starring Clint Eastwood -- until this morning. I wasn't all that impressed initially, but having watched the Fair 'n' Balanced Network's evolving reaction over the course of the day, I'm inclined to revise that opinion. Any mediated event that puts a knot so large in Fox's knickers is fine with me, and that's over and above the innate awesomeness of Clint Eastwood.

What's the fourth most important story in the world at this writing? (Now that Fox has caught up with Limbaugh's outrage story from Friday about the treasonous Ruth Bader Ginsburg, I mean.) Let's see:

One of the most memorable ads during Sunday night's Super Bowl was a dramatic clip for Chrysler featuring Clint Eastwood talking up Detroit and declaring "It's halftime in America."

But as much as the extended ad tried to cast the Motor City in an uplifting light, Chrysler apparently didn't actually shoot any new footage for the ad in Detroit.

New Orleans and Los Angeles, yes. Detroit, no.

The Weekly Standard reports that some stock footage of Detroit was included -- but nothing was shot in Detroit specifically for this ad.


Well, stop the press and go watch the opening chase from "Beverly Hills Cop" again. This is important -- why?

... The commercial so resembled a political ad that on Monday afternoon White House Press Secretary Jay Carney found himself denying administration involvement in its production more than six months after the government's relationship with the company ended.

That part might seem a bit on the obscure side, at least if you don't spend a lot of time watching the outrage rise at The Fox Nation (whence the three examples at upper right after the jump). Let's let Karl Rove sum it up:

"I'm a huge fan of Clint Eastwood, I thought it was an extremely well-done ad, but it is a sign of what happens when you have Chicago-style politics, and the President of the United States and his political minions are, in essence, using our tax dollars to buy corporate advertising and the best-wishes of the management which is benefited by getting a bunch of our money that they'll never pay back."

"Chicago-style politics" is -- oh, hell, do we have to tell you what that's code for? Anyway, as a huge fan of Clint Eastwood himself, Your Editor has a question for Fox: You through?

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1 Comments:

Anonymous Janet Z said...

Loved the ad. It was a more inspirational (because set in the land of the more or less real) remake of It's morning in America, and it's the first SB ad that seemed genuinely worth the hype. Clint Eastwood seems to be onto something: let the actor be the pitchman and the community organizer be the pres. That way we don't have to have a pres whose only qualification for office is that he can play one on tv.

7:18 AM, February 07, 2012  

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