Saturday, September 11, 2010

But this is real!

Today's journalism tip: When your brilliant pop-culture lede can be deleted with no impact whatsoever on the following paragraphs, save your editor the trouble and delete it yourself.

Believe it or not, no matter how popular your reference might have been, there will be some who don't get it. There will be others who manage to get through the day's news without having to relate it to their viewing habits. There will be yet others whose first response is on the order of "D00d! Just like 'The Sopranos'!" You could consider letting them enjoy the discovery on their own.



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