Sunday, October 11, 2009

Stupid lede of the (still-young) month

Editors, consider yourselves empowered to shoot this one on sight:

Want to reduce your risk of skin cancer? Wear sun screen, of course. But two new studies suggest that choosing your relatives carefully could also be helpful.

No, dear friends at Reuters (and Fox and anyplace else that ran this astoundingly inept lede just as it arrived), the studies do not suggest this, because time travel and fratricide are not research methods. What is wrong with you people?



Blogger John Cowan said...

Oh, c'mon. You may not think this is funny, having doubtless seen too many such heds. But no reader whose skull is not entirely full of snot will seriously misunderstand this. Everybody knows you can't actually choose your relatives. It doesn't warrant a snarl (maybe a sigh).

12:14 PM, October 11, 2009  
Anonymous raYb said...

That's one of the problems. Writers think they're so clever writing some lede that can't possibly be real and that they're the first to think of it. They're not the first to think of it nor are they other thing, either.

11:35 PM, October 11, 2009  
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9:09 AM, October 12, 2009  

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