Wednesday, October 07, 2009

Yeah, we noticed

What's worse than posting AP copy without reading it? Posting dummy text without reading it! And "Fake Headline" without reading the big type.

Well, actually, there is something worse than writing "Fake Headline," and that's writing fake headlines, as in the second example here. It's a very, very short step from "Myrtle Beach residents will be wowed to learn about this" to the sort of hed that wins you a permanent spot in the Com3210 Headline Hall of Fame.

This isn't necessarily a cred- ibility problem. But it's certainly hard to fix the things that are credibility problems when everyone's rolling around on the floor laughing at your clue problems.


Blogger Strayhorn said...

I have a HUGE folder on my computer filled with screen grabs of these flubs. Don't know why I love them as much as I do, but I do.

My all-time fave remains the enigmatic "FBXRD" from the Richmond paper, followed closely by "Test Test Test" from the WSJ (which also contained the lede "Do not publish").

All the members of the Clean Desk Club can attest: like the firearms rule of "Don't aim at it unless you mean to shoot it," deskers should swear allegiance to the rule "Don't type it unless you want to see it published."

11:34 AM, October 08, 2009  

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