Subtracting from the sum of human knowledge

And this just in from far southwestern climes:

Waco ranks 15th on Old Spice All-Time Sweatiest Cities list
Sure, Old Spice is getting its name out to the public by doing this, but it has been kind of a fun annual “study” of the sweatiest cities in the U.S. This year, however, is also supposedly the last year of the eight-year study the anti-perspirant/deodorant brand commissioned, so in this final year Old Spice is declaring the Top-20 All-Time Sweatiest Cities.

Let's total up the balance sheet here:
1) Old Spice gets its name -- not to mention a mug shot of its fine deodorizing product -- under your "Waco Now " breakingnews breakingnews breakingnews logo.
2) You get to look like a complete dipstick.

Whoa, that was close! You're good! Wanna play again? Double or nothing?