Engage brain before writing

An entertaining bit of Writing About Yourself from the Old Reliable:

The acquisition reshapes the North Carolina newspaper landscape by putting the state's two largest papers -- The Charlotte Observer and The N&O -- under the same ownership. By purchasing the nation's second-largest newspaper chain, California-based McClatchy also will take over reputable newspapers such as the Miami Herald, Kansas City Star and Fort Worth Star-Telegram.

Or in English:
1) McClatchy gets the Observer.
2) McClatchy gets some reputable papers too!

This is the sort of thing that's too stupid to be deliberate. But it certainly might seem that way to civilians.