Today in hedge deletion
Making stuff up isn't the only way Fox News constructs the world for its followers. Many of Fox's strategies, indeed, mimic the rules of news -- closely enough that the resulting product is hard to tell from the real thing. Here's one from Oct. 28 illustrating how hedge deletion works.
This won't be news to those of you who have written more than a few headlines in your working lives, but headlines are shorter than stories. Things get left out or shortened or worked-around in the eternal battle to catch the audience's eye (or provoke a click), maintain the most (and the most necessary) precision, and fit the space you're given. That's how the Soviet Union became "RUSS" in the thundering broadsheet headlines of the 1940s: If "Afghanistan" wouldn't fit in one column yesterday, what makes you think it'll fit in one column today?
Many of the principles are so widely understood as to go unnoticed: when articles and linking verbs can go, when a colon can attach a speaker to an idea, and so on. Qualifiers and attributions are trickier. Sure, you can leave the "forecasters say" off "Beautiful day in store," but let's be a bit less footloose on "Mayor embezzles millions." And take a lesson from the sports pages before you delete the hedge in "almost pulled off a startling upset."
So -- speaking of compelling the audience to click through -- what to make of a homepage headline like "Harris supporter screams in toddler's face in front of shocked dad at rally"?* For one thing, the audience hates being let down. Here's the headline on the story itself:
Apparent Harris rallygoer screams at baby in stroller in shocking viral video
Oh. Well, let's see how well that's held up by the lede:
A video of a woman screaming at a toddler outside of Vice President Kamala Harris' celebrity-packed Houston rally is going viral on social media as critics slam the shocking behavior seen toward a child.
Harris' Texas rally Friday was joined by celebrities such as Beyoncé, Jessica Alba and Willie Nelson to make a last-ditch appeal to voters in the red state ahead of next week's election.
Enough background. Ready for some hedges and attribution?
A video posted to social media shortly after the event shows a woman in a light blue T-shirt standing outside what appears to be the Houston Metro station walking over to a little girl in a stroller among the throngs of people decked out in Harris-Walz apparel.
The woman in the light blue shirt is seen leaning down to the toddler in the stroller and screaming in her face. It is unclear what the woman said and what provoked the incident.