Elongated iconic double-dip

What better than the Rolling Stones (and their iconic tongue logo) to illustrate the One  Thing to take away about "iconic"? 

If it's iconic, you don't have to say so. If it ain't iconic, no amount of saying so will make it so. Amen.

Conveniently, the local fishwrap rams the point home with a second double-dip "iconic" story in the same section. Apparently unable to find a home in the Monday paper, the Super Bowl advertising story was a frontpage centerpiece on Tuesday:

But it's Fiat Chrysler, so one can't be enough:

We're not in the word-banning business around here, but consider yourselves empowered to delete "iconic" on sight.