Wednesday, May 08, 2019

Can I have the brontosaurus instead?

True it is that headline dialects vary, based on register, technology, time, place and what-have-you. Swim at your own risk, kids; try a claim quote among the knowledgeable and you risk being cast as the sort of miscreant who put an American robin at the Banks house in "Mary Poppins."

While "(source):" is a pretty standard American way of putting the attribution at the front of the headline without wasting space on a verb, there's less agreement on how, if at all, to put the attribution at the end without a verb. I've known places where the rule was colon at the beginning, dash at the end:

Officials: Kane caught in love nest with 'singer'
Kane caught in love nest with 'singer' -- officials

But perhaps we can generally agree that the colon attribution at the end of a headline runs the risk of being mistaken for some of the other things colons do, like renaming or expanding on a noun in the first part of the hed. It's clearer inside ("Georgia child finds $40G of meth in box of Legos: officials"), but when I stumble across "Child's dangerous find in box of Legos: officials," all I can think is: damn, I was hoping for the plastic brontosaurus.

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1 Comments:

Anonymous Picky said...


I've known places where the rule was colon at the beginning, dash at the end

That would be my preference, and I shall risk asserting that it is the normal way of things in the British press. It follows the wise opinion of Old Mr Fowler that a colon's function is "that of delivering the goods that have been invoiced in the preceding words", in this case, as you say, intimating that the officials were indeed what was found among the Lego.

7:41 AM, May 10, 2019  

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