Tuesday, April 14, 2015

How to write headlines

Oyez, oyez. Order will now be come to by the Loyal Order of Friends of the Passive Voice. Even if the idea is not spoken aloud in your inner circle, verb voice is best chosen according to the mission of the headline, not some strange whim half-remembered from the journalism class you didn't pay attention in anyway.

The exclamation points are nice, but they're really just garnish on those majestic passive clauses. This 1A play from the Cleveland Morning Leader was brought to you by the Washington Post.

 

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