'Tis not

Dear friends at the Kansas City Star:

The appearance of a paragraph like this in a 1A story:’Tis the season for giving — and for caution.

... is not a sign unto you that you should leap to your feet and repeat the cliche in the hed. It is a sign that you should quietly delete the paragraph in question, put some lumps of coal in a stocking and whack the nearest reporter upside the head with it. Just to set an example.

Nor, downpage, should you resort to "It's official" -- a temptation unto sin that, had you avoided it, would have made it unnecessary to complain about the missing Donner Party comma in "It's official Twinkie lovers."

But it's a time of forgiveness and all, so if you've given in to the whispers of Satan and inflicted a "'Tis the season" or "It's official" on your readership, make up for it by killing a "Black Friday" story.

Do it for the children.

 

Read more here: http://www.kansascity.com/2012/11/21/3929444/tis-the-season-for-giving-and.html#storylink=cpy