Monday, June 11, 2012

Metastatic hed fail

Would anybody like to come up with a level on which this hed works? Or, if that's out of the question, take on the simpler but time-consuming task of listing the ways in which it doesn't?

If you want, just provide your first reading of the hed.


Anonymous Ed Latham said...

Crikey - to the extent that I understood it at all, I thought he was changing his name to '.Com .Bomb'.

5:29 AM, June 12, 2012  
Anonymous Anonymous said...

I got the "bomb" part, but I thought he was changing his name to ".com dot"

10:30 AM, June 12, 2012  
Blogger The Ridger, FCD said...

I got it, the name change, but I have no idea what "dot bomb" is supposed to mean.

ps - how is 34 a "word"

6:58 PM, June 12, 2012  
Blogger P said...

I thought this kind of thing - the joke in the hed and the subject matter - went out with Flooz and Kozmo.

That said, the headline's actually perfect. It lets me know that the article is something I can safely skip over.

11:26 AM, June 13, 2012  
Anonymous LisaMc said...

On first reading, I read "change" as the verb, and then I got completely lost and had to read it again. Then the . for ".com" but the "dot" for "dot bomb" threw me. Please send me an aspirin.

3:27 PM, June 15, 2012  
Blogger The Ridger, FCD said...

Oooh, yeah: .bomb would have been much funnier.

9:42 PM, June 15, 2012  

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