Lessons in hed writing
Today's tip: Make your heds more exciting by leaving out those pesky qualifiers!
The homepage hed says "won't reduce deficits." The hed on the inside page is duller: "CBO: Senate Health Bill Won't Reduce Deficits Quite as Much." And the lede?
The Congressional Budget Office said Sunday that the Senate health care bill would not reduce long-term federal deficits as much as previously estimated, acknowledging that it made an "error" in its original analysis.
It should be noted that the story has a Fox creditline and no AP shirttail, suggesting that it's a purely Fair 'n' Balanced product. Good thing the hed writers got the important part right!
The homepage hed says "won't reduce deficits." The hed on the inside page is duller: "CBO: Senate Health Bill Won't Reduce Deficits Quite as Much." And the lede?
The Congressional Budget Office said Sunday that the Senate health care bill would not reduce long-term federal deficits as much as previously estimated, acknowledging that it made an "error" in its original analysis.
It should be noted that the story has a Fox creditline and no AP shirttail, suggesting that it's a purely Fair 'n' Balanced product. Good thing the hed writers got the important part right!
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