'What are you doing to save it?'

To help put the War On Fox into perspective, this week's bonus reading segment features Betty Winfield's "FDR and the News Media." The Tribune in question is Robert R. "Bertie" McCormick's Chicago Tribune (the World's Greatest Newspaper), and the year is 1936:

From the beginning of August, the Tribune telephone operators answered the telephone with "Good afternoon," followed by the Tribune's daily box and changing numbers: "Only 92 days remain to save your country. What are you doing to save it?" After the president spoke in Chicago, the Tribune staged a picture of a man sweeping up discarded Roosevelt buttons from Chicago's streets. The Chicago Times discovered that McCormick had paid the sweeper and donated the buttons.