Wednesday, February 11, 2009

Solution in search of a problem

The Capitalist Newspaper of Record checks in on the looming end of seven-day home delivery:

Until people in Michigan make a routine of checking online obits, funeral homes are asking grieving families to spread news of deaths by creating extensive lists for phone calls, email blasts and Facebook messages. At the same time, there are calls for people to be philosophically proactive.

The Journal is featurizing without reporting; this looks like a chance to call some psych professors and ruminate about the future of Starbuck's, rather than keep up with how the Detroit Media Partnership is trimming the sails ahead of the transition.* But do you figure there's a bigger clue gap here? As in: If people aren't used to checking for news online, what exactly do you propose to cure by asking them to check Facebook more often?

And by the way? Next time one of you poltroons calls Czarina's mom a "luddite," I shall have my footmen cudgel you.

* No mention of the plans for bulk delivery to apartments and old folks' homes, for example, or the same-day-mail option for an extra $8 a month over the three-day rate. Both may prove silly and/or unpopular, but they suggest that there's still news to be had in how the rules are being written and rewritten for this sort of thing.


Blogger Strayhorn said...

Wait, what?

So, in other words, to avoid the online experience of "condolence albums" (which are thinly-veiled email address harvesting ploys) the funeral homes want folks to go back to the old method of calling the relatives?

Geebus. No wonder everyone in my family has been cremated and planted with no involvement of the funeral industry.

11:08 AM, February 11, 2009  

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