Sunday, February 16, 2014

Hed of the week: Don't let the games not begin

Somewhere in the twilight between claim quote and paraphrase, the remarkable Daily Mail Online manages to make a perfectly adequate quote both longer and, um, exactly backward:

'Nobody has to stand centre ice in front of a million people and put an entire career on the line for eight minutes of their life when they've been doing it for 20-some years,' he said, after placing eighth in the free skate for an overall 12th position between the two programmes.

'And if you think that that's not hard, then you're a damn idiot.'

I'm actually starting to see a competitive advantage in the Mail's hed stylings. You really do have to read the whole story to figure out what's going on in the display type.


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