Tuesday, August 07, 2007

Headline bait-n-switch

Another nice illustration of how you can fib in the big type without all the muss and bother of, you know, actually lying. From Fox's front page:







We're interested in the fourth one, Body of woman found in NYU professor's bedroom. It helps to have a bit of a grounding in the social function of news about academia in Fox World. Professors are loony-lefties who waste Taxpayer Dollars studying guppy sex when they aren't showing disrespect for the flag, making up statistics about climate change, or inducing Your Kids to forget the American history test tomorrow so they can smoke some marijuana reefers and go down to the bad part of town and ...

Sorry. Anyway, you get a pretty good idea of what the story's about from the hed -- which, after all, is what heds are supposed to do. Some professor, no doubt in sociology or some other useless discipline, went a little too far with some trick he learned from the smut magazines he posted as class reading, and you can fill in the blanks from there. Make sense?

Sure, until you read the story. The woman (not formally identified as of the AP's telling) is thought to be the prof's daughter. The prof is a woman who's on a foreign study program. A little less interesting than the reefer off the front would suggest.

Leave this one to the pros, kids. Don't try it at home. Or at least don't try it in class if you want your grade to stay anywhere north of zero.

2 Comments:

Blogger Andy Bechtel said...

They forgot one thing: a file photo of Donald Sutherland as the professor in "Animal House."

11:49 AM, August 08, 2007  
Blogger fev said...

They won't go schizo, will they?

1:58 PM, August 08, 2007  

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