Thursday, March 22, 2007

Bad lede of the (still-young) day

From this morning's Vox (for you out-of-towners, that's the weekly tab that comes out with the Thursday Missourian):

So long, Shiloh?
More like goodbye, gossip
Vox is setting the record straight: Despite the rumors, Shiloh Bar and Grill is not closing due to University expansion plans.

OK, then. Why is it closing?

As it turns out, the place apparently isn't closing at all, for university (not University) expansion plans or for any other reason. But the causal phrase at the end leaves the question hanging: He doesn't beat his kids because he loves them, he beats them because they robbed a bank without asking permission.

I know the lede doesn't mean to say the place is closing. But I can't tell what the lede meant. All I can tell is what it said.

(And while we're at it, could we put a lid on the "Vox is ..." ledes? If readers can't tell what the prose is up to without a reminder, you have problems.)


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