Wednesday, February 13, 2019

Double hat trick of iconic forbidden things

This is one of those issues you live for in Copy Editor Bingo: a Triple Forbidden Things Score on one page,  bisected by a Triple Forbidden Word Score running vertically through the A section.

At top, on the business front, there's a Stupid Question in the hed, followed by an "iconic" teeing up a perfectly formed Elongated Yellow Fruit in the second graf:

Called the "Sole of the UX," the tires were revealed at Elliott’s New York Fashion Week after-party on February 9. They were modeled after Elliott's AF1 shoe partnership with Nike. The iconic perforated leather shoes, which retail for $150 a pair, are sold out on Nike's website. 

What really makes the magic, though, is the intersecting iconic axis, starting on page 2A:
and going on to the second business page (12A):
 We're not in the word-banning business around here, really. But some shops can feel free to put particular words off limits until the susceptible get over it. In rule form, it goes something like: If you're tempted to call something "iconic," that's a sign that you don't need to.

Labels: , , , ,


Post a Comment

<< Home