Monday, January 14, 2019

Truth in advertising

Since those downtown hotels are filled with "auto industry executives and journalists from around the world," let's show 'em what big-town journalism looks like. We'll illustrate the 1A story about the water main break and the boil-water advisory with ... a picture of a pot of water boiling!

Just going out on a limb here, but imagine what might have happened if you tried to fit -- oh, maybe, a small map of the affected area in that last little corner of frontpage space. People might think you were trying to inform them or something.

Does it actually matter whether you grab the first stock photo available or try to do something meaningful with the real estate? Watch this space.

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