Tuesday, May 21, 2013

Friends don't let friends write "it's official"

It’s official: Dave Hunter and Charles Urquhart, the former hosts of the “Dave and Chuck (the Freak)” morning show on CIMX-FM (88.7),” will launch a new show on WRIF-FM (101.1) at 6 a.m. May 28.

Q: What's worse than allowing an "it's official" lede into print?
A: Repeating it in the hed!

What, by now, could have seemed original about the "it's official" hed?

It's official: Central Michigan's Eric Fisher goes No. 1 overall in NFL draft (4/25/13)

It's official: Spartans' Travis Trice is out for Michigan game tonight (2/12/13)

It's official: Electoral College count affirms Obama's win (1/4/13) 

It's official: Cabrera up for MVP, J.V. for Cy Young (11/7/2012)

It's official: Joseph Tobin to be Archbishop of Indianapolis (10/18/12)

It's official: Refs approve deal, back to work today (9/30/12)

It's official: First half of 2012 is U.S.'s hottest (7/10/12)

... or the lede?

It's official: Hotmail is dead. (5/3/13)

It’s official: the Legends and Leaders are in their final season. (4/28/13)

It’s official: Wolverine is rooting for the Wolverines. (4/5/2013)

It's official: Lace is no longer just for brides, boudoirs and buffet tables. (3/18/13)

It's official. "Bachelor" hunk Sean Lowe will join Season 16 of ABC's "Dancing With the Stars." (3/12/13)

Remember, kids, only you can prevent "it's official."

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Anonymous Tybalt said...

I was thrilled to bits that this item showed up in my RSS feed directly adjacent to this one.

11:51 AM, May 21, 2013  
Blogger fev said...

His craft and power are great.

9:04 PM, May 21, 2013  

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