Monday, December 21, 2009

Lessons in hed writing

Today's tip: Make your heds more exciting by leaving out those pesky qualifiers!

The homepage hed says "won't reduce deficits." The hed on the inside page is duller: "CBO: Senate Health Bill Won't Reduce Deficits Quite as Much." And the lede?

The Congressional Budget Office said Sunday that the Senate health care bill would not reduce long-term federal deficits as much as previously estimated, acknowledging that it made an "error" in its original analysis.

It should be noted that the story has a Fox creditline and no AP shirttail, suggesting that it's a purely Fair 'n' Balanced product. Good thing the hed writers got the important part right!

Labels: ,


Post a Comment

<< Home